Branding with Purpose
Your brand is your story. It requires care, nurturing, and a deep understanding of your purpose.
Over the past decade, we have been fortunate to work with dozens of nonprofits and socially-focused organizations at different stages of their lifecycles. During this time, we have seen how critical purpose is to the work being done, but also to how these organizations go about telling their story and sharing it with the world. This is where branding comes in.
It is so much more than a simple logo or color scheme, and you know that too, or you wouldn’t be reading this. A meaningful, sustainable brand requires you to have a deep understanding of who your organization is internally and then exposing this to the world though your words, actions, visuals, and so much more.
Branding with Purpose details the importance of a brand built on meaning, how to apply the why of your organization, and how to make the best strategic decisions.
