Curated Toolkit for Branding
Whether you’re an entirely new effort still determining your brand, a century old organization looking for a refresh, or somewhere in between, this toolkit will walk you through that process.
This 12-module digital toolkit takes a dive into the identity of your organization and why it exists, tackling not just what the world sees, but your internal brand built on purpose and discernment.
If you are eager to facilitate your organization’s branding process, this toolkit makes it a breeze.
This 12-module digital toolkit comes with readings, worksheets, suggestions for exercises, and guidance on workshops to facilitate while on your branding journey.
- Introduction
- Rebrand vs. Refresh
- Storytelling
- Purpose, Vision, Mission
- Core Values
- Words & Terms
- Personas
- Character
- Voice & Tone
- Design
- Launch
- Rally Support