Communication Assessment Package
Let’s talk numbers. The average person sees up to 5,000 branded communications a day. 5,000! A day! How are you supposed to stand out from the crowd with those numbers? Make sure your are communicating authentically and through the right channels.
There is great power in the words that we use — they can inspire and motivate, they can create clarity or confusion. The language that you use starts with your core team and is reflected in your philosophies, marketing channels, and tactics.
From social media to your website, from newsletters to fundraisers, there are an infinite amount of ways to communicate. This package will tackle not just what you want to say, but how you want to say it.
The Communication Assessment Package consists of one-on-one video consultations, exercises, and tactics and strategies to share what your organization does on the best platforms.
People are bombarded with branded communication, but you can stand out by making yours unique to your organization. By choosing the right platforms and by telling your story, you can increase engagement and excitement.
+ Module 1
Video Consultation: Storytelling Workshop
Spend 30 minutes with Purpose Craft Co-founder, Sarah Obenauer. In this Storytelling Workshop, we will walk through exercises getting down to the purpose of your organization. We will explore your why, key stories and themes of your work, and unwrap what makes your organization unique.
+ Module 2
Exercise: Exploring Character
Character is the humanlike attributes and qualities that give your organization its unique personality. Knowing your character leads to easier decision-making, helping to mold your story. This module comes with materials to better understand and develop your organization’s character.
+ Module 3
Exercise: Exploring Audience
You likely have very diverse audiences that you are appealing to including those you are looking to support, volunteers, individual donors, or large donors like foundations. This module comes with materials to better understand and develop your audience.
+ Module 4
Deliverable: Core Philosophies
After research and exploration, we will develop core philosophies that will drive your marketing activities. These will be crafted with the unique goals and attributes of your organization in mind.
+ Module 5
Deliverable: Marketing Channels
We will assess and analyze existing marketing marketing channels (from social media to website and beyond) and make recommendations on what could be altered, improved, removed, or added from a higher-level perspective.
+ Module 6
Deliverable: Marketing Tactics
We will explore your strategy and marketing channels to hone in on actionable marketing tactics. These tactics will be flexible to allow you to alter and adjust far into the future.
