Sarah Obenauer
Creator
Sarah is the Co-founder of Purpose Craft. She runs Make a Mark, 12-hour design and development marathons benefitting local humanitarian causes. She also publishes Limitless, built to create a community of women surviving and thriving with Rheumatoid Arthritis. She has been working with nonprofits and purpose-driven organizations and businesses for nearly a decade.
Latest Posts
Nonprofits to support this holiday season
We have the great honor and privilege of working with nonprofits and purpose-driven organizations on their design, development, and marketing strategy. Through this lens, we have the opportunity to learn more about the problems that these organizations are solving, and work to capture their purpose and tell their story.
Easy design tips for #DriveForChange
Design is powerful, not only is it beautiful, it lets you tell a story and share a message. With design you can change behaviors, make an impact, and create something that comes straight from your own imagination.
5 techniques to organize a collaborative brainstorm
Brainstorming is not a new concept. It is an opportunity for individuals, often from a variety of backgrounds, to gather together to develop new ideas and potential solutions on a specific subject or project.
Core values are for you, not everyone else
Core values are an essential part of your organization, your brand. Many of you have seen these in action at your organization, but what are they really and how do these values build a stronger internal brand?
How do I get started with a branding project?
Brand begins with your organization’s culture, including the people. It is then represented in the visual appearance, language, and activities of your organization. But the big question is, where do you even begin?
Words & terms matter
There is great power in the words that we use — they can inspire and motivate, they can create clarity or confusion.
Defining brand character
Determining your brand character and putting into action is incredibly exciting and invigorating for everyone invested in your organization.
Why your organization needs a rebrand
The term “rebrand” can evoke a plethora of emotions – excitement, fear, hope, anxiety. You’ve established your organization’s brand over the course of years. You’ve grown accustomed to it, attached to it, even if the design and the language aren’t suited to who you organization is. Now just might be the time for a rebrand.
Beginning a branding project as a designer
This is part of a series, The Consultant’s Guide to Branding, supporting purpose-driven organizations and businesses.
10 tips on scaling your side gig while maintaining quality
In 2017, after over two years of spending nights, weekends, and even lunch breaks on my side gig, I finally went full time.
Defining purpose, vision, and mission
Purpose, vision, and mission. Some of us already have these defined in our businesses or organizations from years past, but we don’t know what they mean, we don’t understand their significance, and the different role of each one is obscured. Others of us don’t know where to start with all of these various statements that we are encouraged to define while building our own organization.
Collaboration begins with empathy
The concept of empathy has become ubiquitous in corporate culture—though some would argue that it’s just a trend. On a societal level, though, we’re dealing with an empathy crisis—and as creatives, the solution’s in our hands.
