Design Basics Package
Design can guide people to where you need them to be. Communicating in a simple, visual way won’t just make you memorable, it’ll help people more clearly understand what you want them to do.
A successful aesthetic evokes an emotional response and builds a connection with the audience. This can lead to increased engagement, increased funding, and ultimately more people served.
The Design Basics Package consists of one-on-one video consultations, exercises, and all the design essentials that you need to start promoting your organization.
You will walk away with design files for business cards, letterhead, a one-pager, and a postcard-style card.
Your aesthetic is the execution of your brand in the world. In many cases, this is the first interaction that a donor, volunteer, or client might have with your organization.
+ Module 1
Video Consultation: Storytelling Workshop
Spend 30 minutes with Purpose Craft Co-founder, Sarah Obenauer. In this Storytelling Workshop, we will walk through exercises getting down to the purpose of your organization. We will explore your why, key stories and themes of your work, and unwrap what makes your organization unique.
+ Module 2
Exercises: Exploring Character & Audience
Character is the humanlike attributes and qualities that give your organization its unique personality. Knowing your character leads to easier decision-making, helping to mold your story. Additionally, you likely have very diverse audiences that you are appealing to including those you are looking to support, volunteers, individual donors, or large donors like foundations. This module comes with materials to better understand and develop your organization’s character and audience.
+ Module 3
Deliverable: Business Cards
We will develop a business card template that you can get printed right away and/or edit and use for future employees. This comes with one round of edits.
+ Module 4
Deliverable: Letterhead
We will develop a letterhead that you can use right away and into the future. This comes with one round of edits.
+ Module 5
Deliverable: One-Pager
We will develop a one-pager that you can use right away and into the future. This comes with one round of edits.
+ Module 6
Deliverable: Postcard-Style Card
We will develop a postcard-style card that you can get printed right away and use into the future. This comes with one round of edits.
