Branding

Core values are an essential part of your organization, your brand. Many of you have seen these in action at your organization, but what are they really and how do these values build a stronger internal brand?

Brand begins with your organization’s culture, including the people. It is then represented in the visual appearance, language, and activities of your organization. But the big question is, where do you even begin?

There is great power in the words that we use — they can inspire and motivate, they can create clarity or confusion.

Determining your brand character and putting into action is incredibly exciting and invigorating for everyone invested in your organization.

The term “rebrand” can evoke a plethora of emotions – excitement, fear, hope, anxiety. You’ve established your organization’s brand over the course of years. You’ve grown accustomed to it, attached to it, even if the design and the language aren’t suited to who you organization is. Now just might be the time for a rebrand.

This is part of a series, The Consultant’s Guide to Branding, supporting purpose-driven organizations and businesses.

Purpose, vision, and mission. Some of us already have these defined in our businesses or organizations from years past, but we don’t know what they mean, we don’t understand their significance, and the different role of each one is obscured. Others of us don’t know where to start with all of these various statements that we are encouraged to define while building our own organization.